We develop and moderate custom focus group projects, usually to support product design and marketing strategies.

Focus groups do not yield statistical data but give us perspective about why members make the choices they do. This is qualitative research.

Typically, each focus group will have 12 to 15 participants that fit specific demographic and product usage characteristics. Depending on the project budget, we work with at least two focus groups per project and often more.

 

Lynn Huether, President/CEO
Class Act FCU, Louisville, KY