CU Market Research Completes Series of Focus Groups for APCO Employees CU

David WilsonNewsLeave a Comment

Birmingham, Alabama

What a great experience to conduct focus groups the last three evenings for APCO Employees Credit Union in Birmingham, Jasper and Hoover. Many thanks to Caitlin Brothers for her diligence in recruiting focus group participants and making arrangements in three locations. Qualitative research such as this can significantly enhance our understanding of member perceptions and choices. It’s a valuable follow through to a member survey.

CU Market Research structures custom presentation for Bowater CU branch managers

David WilsonNewsLeave a Comment

Calhoun, Tennessee

Yesterday I had the opportunity to meet with Bowater Credit Union’s Branch Managers to discuss the results of their member survey as reflected in our crosstabs. We looked at member response for the whole credit union compared to member response for each particular branch office and discussed potential strategies based on member feedback. Thanks to VP of Marketing and Human Resources Kim Gunter and to VP of Branch Operations Ginger Carter for inviting me to their Branch Managers meeting.