CU Market Research Completes Series of Focus Groups for APCO Employees CU

David WilsonNewsLeave a Comment

Birmingham, Alabama

What a great experience to conduct focus groups the last three evenings for APCO Employees Credit Union in Birmingham, Jasper and Hoover. Many thanks to Caitlin Brothers for her diligence in recruiting focus group participants and making arrangements in three locations. Qualitative research such as this can significantly enhance our understanding of member perceptions and choices. It’s a valuable follow through to a member survey.

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